In 1881, Kintarō Hattori opened “K. Hattori,” a watch and jewelry shop in the Ginza area of Tokyo. He began producing clocks under the name Seikosoha, which means “House of Exquisite Workmanship” in Japanese. The first watches under the name Seiko released in 1924. By 1964, Seiko released Astron, the first quartz watch, costing as much as a car at the time. Seiko later created the first quartz chronograph. Seiko has a long history of innovating watches, including the creation of the first automatic watch designed to be worn by an astronaut in space. Among other innovations, Seiko introduced Solar watches, Kinetic watches, and more advanced quartz and automatic movements. With a wide range of elegant, sport, diver, and chronograph watches, Seiko caters to all watch enthusiasts and shoppers.