Digital versus analog – it all comes down to preference and Pulsar has a strong history with both styles, with a particular specialty in stainless steel. The company revolutionized the stainless steel watch landscape with the world’s first electronic digital watches in the ‘70s using LED displays (and at least one watch model using a built-in calculator). Pulsar has since moved into analog stainless steel watches, priding themselves on affordability without sacrificing one bit of quality. The watches of Pulsar tend to use the same sort of movements as the lower-end Seikos, allowing for some consistency within the company, as Pulsar is a division of watches under Seiko.
In 1972, the first Pulsar watch came into the world, developed jointly by the Hamilton Watch Company and Electro/Data, Inc. It was the world’s first all-electronic digital watch, utilizing digital display, produced with light-emitting diodes (LEDs). The novelty and craftsmanship of such a watch led to it being sold for $2,100 (adjusted for inflation, that translates to $12,300 in 2016 dollars). Pulsar found themselves marketed brilliantly, exposed in the October 1972 issue of Playboy magazine by way of photo in the Potpourri segment. In 1978, Seiko Corporation acquired the brand, positioning Pulsar’s collections as mid-level, compared to Seiko’s own high-end, luxury watches. The ‘70s appeared to be an age of idealism, where anything could be achieved through the quick growth of no small number technological industries, watches among them. The creation of the world’s first electronic digital watch at the hands of Pulsar created a global sensation. The world had been struck by Pulsar’s watch ingenuity, and nothing would ever be the same in the realm of watches. Watch lovers will be able to find an incredible number of watches by Pulsar that fit their every need, many of them polished with fine stainless steel.