OmegaThe leading world brand in luxury watches, Omega always brings its A-game to its product line, easily justifying its incredible global reputation. Owned by the Swatch Group and based in Biel/Bienne, Switzerland, Omega has ushered in over 100 years of watchmaking excellence. Stylish, sleek, but never ostentatious, Omega watches have consistently been among the most celebrated of watches, finding itself on the wrists of Buzz Aldrin, Michael Phelps, Nicole Kidman, and from 1995 onward, even James Bond himself. A leading innovator in watchmaking, Omega watches have made history time and again, from creating the first tourbillon wristwatch caliber in 1947, to introducing the world’s first mass-produced coaxial escapement watch line. Omega watches never fail to complement its consumer base’s wardrobe, all while pioneering both style and substance.
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Since its inception in 1903, Omega watches have elevated the luxury watchmaking scene, ensuring quality wristwear over generations. The beginning of Omega was less than smooth, with its official founders, brothers Louis-Paul and Cesar, both dying in the very year it was founded. The eldest successor Paul-Emile Brandt grew into his role as the great architect and builder of Omega, shaping the watch brand over the next half-century. In the 1970’s pre-quartz era, Omega watches began to outsell rival Swiss watch brand Rolex, viewed by the public as revolutionary and professional. Omega’s 1999 implementation of coaxial escapement is regarded to this day as one of the most significant horological advances in history through its use of radial friction rather than sliding friction, resulting in greater accuracy over time. Omega watches are synonymous with adventure, from its position as official timekeeper of the Olympics (beginning with the 1932 Summer Olympics), to its victory as first watch on the moon – the Omega Speedmaster Professional Chronograph was neatly bound on the wrist of world-renowned astronaut Buzz Aldrin. In fact, the Omega Speedmaster watch inspired a rivalry between Omega and competitor Bulova regarding which watch is best suited for astronauts. Decades later, in 2007, Omega unveiled the commemorate Speedmaster Professional Chronograph Moonwatch to mark the 50th anniversary of the original Speedmaster watch. After actor Pierce Brosnan took over the role of James Bond in 1995, sporting an Omega Seamaster Professional Chronometer, the producers kept the luxury brand of watches on as the official James Bond watch, citing a desire to update the superspy image to something more distinctly European – something Omega watches has no trouble with. In 2013, Omega unveiled the world’s first magnetic-resistant movement – resisting fields greater than 1.5 tesla, far in excess of anything achieved by prior movements.