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Timex is a successor to Waterbury Watch Company which was founded in 1954 in Waterbury Connecticut. Waterbury was one of the many companies producing clocks in the Naugatuck Valley, Connecticut, which became known as the “Switzerland of America.” Since their introduction the company ventured into pocket watches, and later wristwatches through military-issue. Waterbury also struck a deal with Disney following the great depression to create a series of Mickey Mouse timepieces. During WWII, the Waterbury Co created fuse timers for precision defense products, creating a fully operational plant in just 88 days. Following a shareholder vote in 1943, the company was renamed United States Time Corporation. Eventually, the X was added to symbolize the company’s “technological expertise and innovation.” Timex has kept many classic designs like the Waterbury Collection and the Originals collection. Additionally the company introduced the Expedition and Intelligent Quartz which highlight the company’s pursuit of innovation within the watch making industry.