The Hamilton Watch Company announced Pulsar in 1970. The venture began with creation of the first all electronic digital watch with an LED display in 1972. In 1975 Pulsar built a calculator into its digital watches. Since 1978, Pulsar has been owned and operated by Seiko Corp. Pulsar serves as the midrange brand for Seiko, with a wide variety of digital and analog watches. The watches have trendy designs, backed by the renowned quality and craftsmanship of Seiko.