The story goes that Kenneth Cole started selling shoes in a film production trailer in NYC during market week, 1982. By fronting as a Production Company making the film “A Birth of a Shoe Company,” Kenneth Cole was able to get permits to sell two blocks away from the Hilton New York. Sparing no lie, Cole had a director, a rolling camera, and models posing as actresses, while he sold shoes in the production trailer with the words “Kenneth Cole Productions” painted on the side and two NYPD policemen as doormen. The trailer was a hit with nearly 40,000 shoes sold during two and a half days. In a two year flash, Kenneth Cole was recognized internationally, with stores opening around the world. Kenneth Cole sells a unique variety shoes, clothing and accessories. They now have a widening selection of watches ranging from traditional watches, to “skeleton” watches, and even smart watches.