Though one might not think ‘watch’ upon immediately hearing ‘Gucci,” the brand has nevertheless developed an impressive resume of luxury watches befitting the Gucci name. November 1997 saw Gucci acquire a watch licensee, Severin-Montres Group, before renaming it Gucci Timepieces. Though the quality of its watches is impeccable, Gucci’s primary strength in the watch market are its timeless aesthetic, making use of incredible stainless steel. The designs of Gucci’s watches are such that many stylish men and women will often obtain them without any knowledge of Gucci watch movements or capabilities. Gucci’s watches possess timeless quality, precision, and attention to detail often-unseen in many other watch manufacturers.
Gucci is synonymous with high-end, designer, and luxury fashion – and its watches are no exception. Gucci was founded almost a century ago in 1921 by Guccio Gucci in Florence, Italy. Gucci is the biggest-selling Italian brand in the world, operating roughly 278 stores worldwide, and in 2009 was named Number 41 in BusinessWeek’s “Top 100 Global Brands.” After a touch of near-bankruptcy in the ‘80s, Gucci moved into the watch market to regain its once-held power. Gucci’s foray into luxury watches provided it with strong market coverage, especially after its acquisition of Yves Saint Laurent Couture and Sanofi Beaute. Each new step Gucci took in the luxury watch market only strengthened their position, as its collection of stainless steel watches won the hearts of people worldwide. Gucci dials are often composed of soft silver, and other components use stainless steel, sapphire crystal, as well as the aforementioned soft silver. Gucci utilizes Swiss movements for its core designs, renowned for its dependability and consistency. Due to their reliability and incredibly timeless style, a Gucci watch might be replicated and the fake watch might be sold as legitimate. Recognizing the key features of a Gucci watch will go a long way in ensuring you get your desired watch. Ten years from now, twenty, thirty, fifty, one-hundred, Gucci watches will still be going strong, dominating the watch game with stainless steel quartz, bracelets, and automatic watches, proving its impressive timeless nature.